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Cooper Instruments to Attend Farnborough Airshow
14 March 2012According to their website, the
Farnborough International Airshow (FIA) is the largest truly global event of its kind. A platform for some 1,400 exhibitors from the aerospace, defence, space and security sectors to showcase and demonstrate aircraft, equipment and technologies, the show is specifically designed to facilitate tailor-made and unrivalled opportunities to meet, negotiate and announce business transactions.
Taking place every other year, Farnborough International Airshow 2010 was attended by over 120,000 trade visitors with exhibiting companies announcing order figures of US$47bn during the show.
The next Farnborough International Airshow will take place from 9-15 July 2012.
Because of our long-standing relationship with several companies in the each of the industries above (aerospace, defense, etc.), this seemed like the perfect event for us to attend. The equipment we offer at Cooper Instruments can be critical for these industries in researching and developing new technologies.
As referenced in a previous blog, we’re attending this trade show as part of our partnership with the VALET (Virginia Leaders in Export Trade) program. VALET will have a booth that showcases several Virginia-based companies looking to grow their export business. Cooper Instruments & Systems will be one of these companies found at the VALET booth.
We’re excited and looking forward to this opportunity to meet face-to-face with customers both old and new. If you’re attending the show and would like more information about where to find us, please contact us as we look forward to seeing you.
As always, if you have any questions related to this material, our support staff at Cooper Instruments is available to help. Contact them by calling (800) 344-3921 or emailing
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.
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Cooper Instruments' Participation in VALET Program
01 March 2012In 2011, Cooper Instruments & Systems partnered with the Virginia Economic Development Partnership and began participation in their VALET program to increase our presence in international markets. While we have always exported to international customers, we saw this as an opportunity to learn new and more effective ways of generating international contacts and improving our export process.
VALET stands for the Virginia Leaders in Export Trade program, which, as of January 1, 2012 has had 107 companies “graduate” the program with another 50 companies currently participating. Because of our participation in the VALET program, we were able to redesign our website last year making it more comprehensive and user-friendly and also adding Spanish translation to large portions of the site. VALET has also provided us with semi-annual networking and educational events, where we’ve gained a better understanding of marketing strategies including social media, as well as learned about topics like the dos and don’ts of hiring international distributors and sales representatives.
We feel one of the biggest advantages we’ve been able to offer our customers as a result of our participation in this program is that we can now offer terms (Net 30 payments) to qualified international customers, instead of requiring payments in advance. We’ve also learned about more effective shipping methods and gained a better understanding of trade barriers and the laws and regulations concerning the export of goods. In addition, we are partnering with VEDP to attend the Farnborough International Airshow in England this summer (look for more on this in a future article).
Since our participation in the VALET program began, we’re proud to say we’ve seen a 25% increase in our international sales. We hope to see this trend continue as we work toward our goal of becoming a bigger international presence in the force and pressure measurement market.
As always, if you have any questions related to this material, our support staff at Cooper Instruments is available to help. Contact them by calling (800) 344-3921 or emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
We’d love to hear your feedback regarding this or any other article we’ve posted. To leave feedback, ‘Like’ us on Facebook and then post your feedback on our wall.
Cooper Instruments Launches New Website
08 September 2011Cooper Instruments recently launched a brand new website. This new site features a sample list of industries we serve (Aerospace , Automotive , Energy , Medical & Healthcare , Materials Testing/Handling ) on the home page, complete with colorful illustrations. Click on these pages to see sample applications showing how these products are used within each industry. We’ve included a Best Sellers section that highlights some of our most frequently requested products. Within each product page, you can find technical specifications, user guides, sample calibration certificates, related products and more. Of course, if you don’t find what you’re looking for under Best Sellers, there are links on the site to our Full Catalog as well. You’ll also find lots of information about our custom test stands, including our T-Rex test stand.
We’ve also added a “News” section to the new website. Here you can find the latest news about Cooper Instruments and our products. We’ll also be featuring some industry news from time to time. Archives of past newsletters and links to other articles that may be of interest can also be found under the “News” section.
In addition to redesigning the website, we’ve also made large parts of it available in Spanish. Hopefully, our customers and contacts in the Spanish-speaking world will find that this addition facilitates their interaction with Cooper Instruments. To view the site in Spanish, click the Spanish flag in the upper right corner.
We hope our customers like the new design and find it useful. We’re excited to be offering more information and resources to customers through this site.
